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Posts Tagged ‘promotional items’

Business Can Bloom with the Season

As the weather changes and we gear up for the hot summer ahead, I am reminded that nature is a great compass. How many of you adjust your business activities with the seasons? All the beauty of nature is in full bloom, is your business blooming as well?

Naturally we spend more time outdoors socializing in the summer. Thus we may stumble upon any number of impromptu business opportunities while going about our daily routines. The question is, are you prepared to do business at any time? Does your elevator pitch need tweaking? How do you get people to notice you and your brand? Do you host summer events, sponsor any sports-related activities, or perhaps take advantage of all the conferences and socials happening during this time of year?

Like many folks from the Northeast, I can’t help but change my attitude a little when the weather changes. When it gets warmer, I mellow out just a bit. I can visualize growth better, and I seem to experiment with new ideas more easily. With all the beautiful flora in full bloom, I can’t help but become inspired by nature’s color palette. I spend more time outdoors, so I get a chance to meet more people as I walk my dog, take a hike, or dine al fresco. Summer is the only time I wear t-shirts and baseball hats, so I make sure they’re branded with my company logo or interesting taglines. Easy conversation starter at the grocery store or bbq!

If you need a lift, or a piece of motivation to get your business going, take a walk outside. Nature has a way of lifting your spirit and stimulating your mind. I’d love to hear if you’re inspired by seasonal changes. How do you use nature’s compass?

Ciao,
Miss Kemya 

A Business Card Can Be Your Friend

Most of us still use business cards on a regular basis to communicate who we are, what we do, etc. Yet so many seemingly professional people do not adhere to basic business card rules. Thus my cheat sheet on business card essentials. I didn’t think I needed to spell these out, but I’m often taken aback by how many times I meet a business owner that either runs out of business cards or doesn’t have pertinent information listed on the card. Tsk tsk… 

5 Business Card Essentials

 

  1. Make sure you have business cards with your current contact information on you at all times. You can’t predict when a business opportunity will strike.

  2. It’s 2011, please list at least one social media site you’re using.

  3. If you’re networking it’s usually for business purposes, right? Please put your company name, website and/or blog information on the card.

  4. Has your contact information recently changed, and you haven’t had a chance to order new cards? NO EXCUSE! I’m not letting you off the hook that easily. You can go to an office supply store and print your own cards, or go to a local print shop and order a small print run in the meantime. Scribbling a new phone number is a big no-no.

  5. Have you been out meeting and networking like crazy all day and ran out of cards? This is understandable, but stay prepared. Have a .vcf card already created in your phone so you can immediately email your contact information to the person you’re talking to.

Bonus Tip: Use the backs of exchanged business cards to take notes on conversations you’d like to remember – what you talked about with a person, what they wore, additional info not listed on the card, etc. You don’t have to rely on your memory when you need to follow-up with 40 people, just use the card for hints. You sound far more interested in building a relationship if you can refer to a previous conversation when you’re trying to connect via phone, email or social media. I do this faithfully and it works!

Ciao,
Miss Kemya

Marketing Budget Mindset: Tightwad or Splurger?

I was on a conference call with a PR genius last week and she took a brief poll of all the participants prior to the call. She posed the question: Do you have a marketing budget? Since I work primarily with startups and solopreneurs, this got me to thinking…

For some reason, when people are starting a new business venture, they usually fall into two camps when it comes to marketing budgets: tightwads or splurgers. Now the tightwads don’t want to spend money on anything, thinking their grand business concept will appeal to everyone and magically lead all these fascinated customers straight to their sales door. The others, splurgers, throw money at their new concept and buy a bunch of promotional items they call “marketing” with the business name plastered all over everything. If I gave you a keychain with my business name on it, how can you possibly NOT buy something from me?

If you even remotely recognize yourself as falling into one of these categories, listen up: run to the middleMarketing is not just tee-shirts and mugs, those are promotional items. And please know that I will always, do you hear me, always accept a tee shirt and mug from you with no intention of buying whatever it is you’re selling.

In order to generate sales for your business, you need to market your business.

Your budget doesn’t have to be extravagant (mine isn’t) but you have to at least have a dedicated percentage of your total estimated revenue put aside as your marketing budget. This can be used for promotional items, conference fees, networking events, ads, etc. You must identify a marketing budget and use it wisely in order to market your product or service.

Don’t know where to begin? You are not alone. Many business people really don’t understand they need a marketing budget, nor do they understand what to do with it. Call me, I’ll help you figure it out!

Your competition has a marketing budget, and they know how to use it…

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