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Posts Tagged ‘social media’

Social Media Usernames Count!

One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the world 24/7. But how does this relate to your brand, from a first impression perspective? Think about it: when you meet someone face-to-face, your first impression includes their clothes, neatness, appearance, handshake, etc. However, when meeting online, the dynamics of the first impression change. We meet people online by communicating across different platforms, and what’s one of the first, if not the first, things you become aware of when you meet a new person online? Their username, not their legal given name, but their profile username. Hence the reason why your username is critical as your define your brand!

When choosing usernames for your social media profiles, identify your personal interests in relation to your business objectives. For example,

  • LinkedIn is for building professional, business-to-business relationships, so you always use your full name. There are additional sites that share LinkedIn’s purpose of building a professional network. A good rule of thumb: when using a site generally suited for B2B, your name is pretty much a standard.
  • Facebook is a no-brainer: make a company fanpage for your professional posts, and keep your personal profile for your personal interests. Just be sure to use your company as your employer on your personal profile so your friends can see the connection.
  • Twitter, StumbleUpon, Flickr and similar sites can be a bit trickier because they can serve multiple purposes. Which brings me to the next suggestion.

My suggestion for the sites that are more multi-purpose: know your personality and purpose. For example, if you need to engage on a professional level, but you know you’ll be likely to tweet personal rants or talk about questionable/controversial subjects, make 2 separate Twitter accounts. One for personal use only, and use whatever name you like, it doesn’t have to be your actual name. Then set up a Twitter profile as your company. You can use your company logo for this one if you like. This may sound like a lot of work, but it’s worth it if it fits your personality. Many of us get by with one Twitter account, but consider your personality, attitude and lifestyle and figure out what works best for you. Some people manage three twitter accounts for their personal interests and different business ventures. And they do this effectively – I happen to know and follow some of them.

Do you like using online photo buckets? The same principle applies; your personal photos don’t necessarily need to be mixed in with your business photos. What to do? One option is to have 2 separate accounts on sites like Flickr, Picasa, etc. Another option would be to simply use one site for business, and another for personal, and have the usernames match accordingly. This way you maintain control over the images associated with your brand.

Your username is the name associated with your social media voice. Whether your username is your company name, personal name or a nickname, choose it carefully. Your moniker will ultimately become a part of your brand.

Ciao,
Miss Kemya

10 Quick Twitter Tips

Need a little more twitter-savvy? Use these quick tips and have fun!

  1. Save hashtags you like. I save them for offline events and tweetchats so I can go back and review the discussions I like. Think of it as building your own transcript.
  2. Build lists so you can target specific tweeters, and make sure you have lists for local tweeps, tweeps in your industry, and target clients to start. Lists will make a big difference as your following and timeline grow. Want to use an automated list builder? Try Formulists.
  3. You already know to get rid of that egg pic. Use a human picture, not a logo. Logos can’t tweet and we want to know who we’re talking to. Make sure it looks like you. Suppose we cross paths? I want to recognize you.
  4. Use your location in your bio. You’ll be found when people perform searches more often.
  5. Complete your bio – otherwise you’ll look like spam. Make it keyword rich too. Again, people perform searches to find interesting people to follow. Can you make sure your bio somewhat relates to what you tweet about?
  6. Tweet in 120 characters and you’ll increase your chance of being retweeted. You’re leaving room for a person to retweet and/or include a comment.
  7. Some people just tweet sales pitches, and we don’t like it. So don’t do it. Engagement is the name of the game.
  8. Don’t go backwards in your timeline. For the most part it’s a waste of time. Want to know why? Read my previous post on this.
  9. Don’t autofollow people simply because they’re following you. Not a good strategy if you’re on here to engage for business. Find people with whom you would like to engage, be proactive.
  10. Post at different times of the day to increase your visibility. We’re all in different time zones, regions and countries. If this is problematic for you, consider scheduling tweets throughout the day.

If you follow me on Twitter, you know I occasionally tweet #TwitterTips. I figured I’d make it easy on us and compile an ongoing list of these #TwitterTips, and I’m sure this will become an evolving tip sheet. Do you have any #TwitterTips to share? Comment and let me know!

Until we tweet again…

Ciao,
Miss Kemya

Twitter Is For Right Now – Not Yesterday!

There are many articles that tell you how little time it takes to use social media. Yet, if you’re a relatively new user, this will sound like hogwash! It can take several hours to understand how to use just one social media platform. However, once you’re up and running,  your time spent can be drastically reduced. You’d be amazed at how the pros manage their time using Twitter, Facebook, LinkedIn, Blogs, etc. There really is a method to the “spend 20 minutes a day” advice you hear out there. Today’s quick tip is an invaluable lesson I learned several months ago from Warriorpreneur Ann Evanston:

When using Twitter, don’t go backwards in your timeline to get caught up. 

When you open Twitter, depending on which platform you’re using (Hootsuite, iPhone, etc.), it usually opens to the exact time period you last viewed. The problem is that this could be several hours (or days) ago. When I was a newbie, I’d scroll through old tweets to get caught up and it was a complete waste of time! It takes too long, and Twitter is about as live and “real time” as it gets with social media. You are essentially catching up on old news, and if you start reading and retweeting from too many hours (or days) back, you’ll never catch up to the most recent tweets! You’ll miss all the current news, or worse, the conversation will have already ended and you’ll show up loud and late! For the most part, if I’m “behind” in my timeline I scroll forward to tweets within the past 60 minutes or so, UNLESS I’m performing a specific search. This one little tip made a HUGE difference in my understanding and use of Twitter, so I thought I’d share the advice.

Ciao,
Miss Kemya 

Why Aren’t You Tweeting Yet?

Many professionals are still apprehensive regarding social media outlets.  I run into so many business owners that simply don’t know how to join the social media conversation, so they stay behind, falling further and further into the abyss with the dinosaurs. For those of you that don’t know how to join the conversation, I’m here to get rid of all the excuses you’ve been using as to why you can’t “get on” social media.  Read on to learn how I joined one of the major social networks: Twitter.

How To Get Started on Twitter For Business Purposes 

Learn the Basics. Go to http://business.twitter.com/ and learn Twitter basics. Just because you don’t know what you’re doing doesn’t mean you have to look like a novice late to the party  – that’s the beauty of the internet isn’t it?

Complete your profile. When choosing a username, make it something easy to understand, and related to your name or company name. Use a real picture as your avatar (aka the picture that shows up next to your username). People want to converse with humans on Twitter; we know logos and robots don’t tweet! Complete your bio as well, otherwise, we (business people) won’t take you seriously.

What to Tweet? You don’t have to “rush” to join the convo. I started by “lurking” – aka reading other people’s tweets and not commenting or retweeting. Then, once I understood the lay of the land – aka “twitterverse” – I started retweeting others’ professional posts. Then, when I got comfortable, I would add a brief comment to the retweet. Then, again while getting more comfortable, I would find original articles and topics to tweet. Over time, I became confident enough to add my personality and personal tweets in the mix. This is my rebuttal to the “I don’t know what to say” excuse!

Who to follow? Since you’ve already learned about hashtags via the Twitter basics, think of a few keywords that relate to your business and search for them as hashtags.  You can also seek out fellow business owners, prospects, and clients that are already using Twitter and follow them.

Consistency Counts. You have to tweet to be seen and build a following. I always recommend starting out with 5 tweets daily for a few weeks, then 10 daily for a few weeks. I tweet Mon-Fri, and rarely during the weekend. Mon-Fri is pretty acceptable for business purposes. This allows you to get the hang of it.  I  know you can spare 20 minutes 3 times a day to read tweets and find interesting posts to retweet or comment on. This is my rebuttal to the “I don’t have time” excuse!

BONUS: Perform searches at http://search.twitter.com/advanced to find tweets based on a myriad of criteria. This method is still elusive for many, so if you’re reading this post you’re ahead of the game! Thank me by commenting!

This is exactly what I did when I got serious about using Twitter, so I know it works.  This formula is simple enough to prevent any excuses. I understand how overwhelming social media can be, and when you hear tips from “experts” with a huge fan base their advice doesn’t seem practical. Been there, done that, moved on, and so should you! Building your following and your level of comfort will take time, but you will get there if you follow my tips. The longer you wait, the more you sink into the abyss. If you get lost or need help, find me on Twitter @MissKemya, leave a comment, or send me an email at kemya [at] phiscomarketing.com. I’m glad to help.

**For those of you already deep in twitterverse, please send this post to your reluctant colleagues and let me know how it works for them. I’ve had this same conversation numerous times to get people started on Twitter.**

Ciao,
Miss Kemya 

5 Tips To Freshen Up Your Business

In the spirit of my do-over Happy New Year, I have spent the past week reflecting on my business – what works, what doesn’t, what needs some tweaking. As any entrepreneur can tell you, there are always outstanding tasks that can easily take control of your day: last-minute meetings, unexpected phone calls, tech nightmares, places to go, blog posts to schedule, etc.

Unfortunately, many biz owners never actually schedule time to work on their own business, always working on client projects or participating in activities that just don’t fall into the productive category. With this in mind, and having to ‘fess up to my own challenges for the first quarter, I figured I’d share my top 5 tips to freshen up your business and get back on track:

Review your networking activities for the quarter. Where did you go, who did you talk to, how did you benefit? Did you walk away with business cards, flyers, miscellaneous notes, souvenirs, etc. that you stuck in a pile to deal with later? Well, later is here, so deal with it! While you’re at it, organize your networking efforts for the next two quarters, then proceed to …

Organize your contacts. Business cards, sticky notes, napkin scribbles, etc. – did you enter them into a practical CRM tool? If not, schedule 1 hour (or 2 if you’re way behind) and enter all your contacts into your CRM tool of choice. Extra tip: put a comment with each contact – where you met, what you talked about, follow-up needed, etc. – you’ll thank me later. Then schedule those follow-ups.

Revisit your immediate target client list. Who do you want as a client? Make a list, research the company, connect with them via social media, and make a plan of action for actually winning each client. Don’t know your targets? Think about your mission, your experience, and your contacts. Which firms can you think of that may fit your set of criteria and you can get access to a decision maker? Don’t be timid, utilize your network! It’s time for some action!

Update your social media profiles. You keep your profiles updated right? Of course you do. However, you still need to spot check to make sure your Facebook, Twitter, LinkedIn, Blog, SlideShare, Digg, etc. profiles are CONSISTENT and up to date. Post a new bio, profile pic, or update – then brag about it.

Revisit your business objectives. Are you still on track to meet your goals for the year? If not, you have a decision to make: change your actions or change your goals. If you haven’t defined your objectives… well that’s another post for another day. But you can always call me to discuss.

So there you have it, simple methods you can use to get organized on a quarterly basis, just in case you wake up with the “omg my business is a mess” blues.

I know you have an additional tip or 2 to share, so go ahead and leave a comment. I’d love to hear what works for you. It just might work for the rest of us!

Ciao!
Miss Kemya

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