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Posts Tagged ‘target clients’

3 Quick Tips For Using RSS For Business

Ever been puzzled by this little orange symbol that appears on blogs and websites?


And why should your business be using RSS feed anyway?

If you are in business of any kind, here’s 3 quick tips for using RSS feed to subscribe to websites and blogs to help your business.

1. It provides one neat place to keep track of updated content from your favorite sites. No more surfing individual sites for content. aka time-saver

2. Makes industry research a much simpler task. Keep up on trending topics by following the leading sites, experts and authorities in your industry. aka easy-research

3. Your clients/potential clients can subscribe to your updates if you give them the RSS feed option. Not everyone wants to share their email address to receive your newsletters. But they still want to keep up with your content. aka non-intrusive

BONUS TIP:  Site owners can see subscribers, so think beyond the basic orange button. Think synergy, sales, and relationship building. If you have the RSS feed option on your site, you may be building a potential client base without realizing it. Think about it: there’s a reason I’m subscribing to your site.

Readers, how do you use RSS for your business? Do tell!

Ciao,
Miss Kemya

PS – Have you clicked the button to subscribe to this blog? What are you waiting for?

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Connect On Facebook and LinkedIn With A Personal Message

Let’s face it, in order to build your professional network you will want to forge relationships with people who you don’t know personally. You can use social media as a starting point. However, don’t go spamming people with blank invitations to connect!

Quick Tip: When you send a Facebook Friend Request or a LinkedIn Invitation to a person that you don’t know personally, you should always submit a message explaining why you want to connect.

The note doesn’t have to be too fancy or deep, but you need to give a reason for the connection.  I have heard too many hi-profile professionals say the same thing: they will not connect with a stranger who sends a canned invitation with no explanation. Think about it: why would I add a complete stranger as a friend or connection? I don’t know you so why give you access to my colleagues and network to sales pitch, or worse, tarnish my image? A professional that understands the power of social media will not let that happen. So take 3 minutes to write a message to let someone know why you want to connect. If your request is ignored, don’t take it personally, maybe you can think of another way to “connect” with that person.

Note: This does not include “Open Networkers” – as the name implies they are open to connecting with everyone.

Ciao,
Miss Kemya 

Are Networking Mixers A Waste Of Time?

Before you get all defensive, I know plenty of people swear by the networking mixer as a great way to cast a wide net and meet a bunch of potential clients. As a general rule I don’t attend these types of events unless I have a purpose. Mingling by itself is not a purpose; I mean a defined (often quantifiable) objective.

What prompted this post? I recently attended the worst networking mixer ever! I mean poor sound quality, multiple presenters just pitched and offered nothing of value, no traffic flow or structure within a huge lounge space, and… the attendees didn’t actually network. I went to meet a friend (and future client), and we both wanted to learn more about the hosting organization. My friend and I actually had a great time together. Unfortunately I noticed something awkward about the rest of the people there. I thought I’d have a little fun and show him why I’m so “particular” about attending networking events and adamant about having clear objectives if I choose to attend.

We both sat back and observed everyone’s behavior, as a social experiment of sorts. Then, I would go up to people and intentionally not offer my name or biz, but start a conversation with a “What’s your name?” or a “What do you do?” – and would you believe not a single person reciprocated? Yes, it was that bad! To make matters worse, my friend knew several people there and they all failed my test as well. Needless to say, he was stunned! But now he understands why I’m so strategic in spending my time and resources as I build my business. Running around to go to a bunch of events for the sake of going is simply not an option for most small business owners, a lesson he clearly understood after this experiment. I never did find any movers and shakers there to talk business. 

On the flip side, I attended an unrelated mixer a couple of weeks later because I wanted to meet and get to know a particular person that I chatted with a couple of months ago online. I had a fantastic and productive time at this mixer! Not only did I meet this person, but the attendees were engaging, lively, and prepared to socialize and talk business. Of course there were a couple of duds, but I was thoroughly impressed by the quality of the interactions all around me.

Today’s Lesson: Do not attend a networking mixer without a clear objective. The challenge with networking mixers is that so many people go to say they’re pulling long hours, working so hard to meet prospects and trying to make sales. In reality, they’re going to have hors d’oeuvres and cocktails!

What are your thoughts on this often-used activity? How have you benefited from attending networking mixers? Are you intimidated by networking events? Post a question/comment and share your experiences!

Ciao,
Miss Kemya

Networking: The Conversation Just Started

If you are a current (or aspiring) business owner or self-employed by any means, you already know you can only eat if you make sales. With that being said, what are you doing to keep yourself fed? When you’re out attending events, traveling and otherwise  “networking”, what do you do when you get home?

Networking is only useful if you FOLLOW UP to build the relationship and actually make a sale/gain a referral/gain a resource to grow your business. Thus we have today’s quick tip: don’t waste time networking if you’re not going to follow-up on the contacts you make. Attending networking events costs money, time and resources, so why not take the initiative to follow-up with interesting people you meet? Note: do not become a spammy salesperson. You can plan to meet for coffee (or a bagel, cocktails, you get the point) and get to know a person. You might be surprised by what you have in common or what you can learn.  Remember, you already have a baseline for a conversation if you attended the same event. You have a wealth of free social media tools at your disposal to stay in touch with your new contacts, so there is really no reason why you can’t build a relationship with people as you go about developing your business and your network of resources.

If you don’t want to do any follow-up, and you just want to sit around complaining about the status of your business, you might as well do something else better with your time and money, like skimming through the yellow pages for contacts…

Ciao,
Miss Kemya 

I’m ALL IN, Are You?

Last week I participated in a fun Facebook group chat with the publisher of the new e-magazine Going Pro.  (To see the premier issue of this awesome mag, click http://stephaniepollock.com/goingpromagazine/) So we’re chatting and our moderator/publisher Stephanie poses the question: What is possible when you really go ALL IN? Well, this got me to thinking, especially since this is a phrase I use quite often. The problem is, I don’t know the answer…YET.  

Have you ever truly gone ALL IN and put forth 99.99% effort to building the business of your dreams, even if only for a short period of time? How much “productive” time do you actually spend daily? I’m not talking about the half-a$$ busy work you do, I’m talking real strategy and execution of your ideas. Be honest: write that number down, and then throw it away!

Two weeks ago I decided that I’m ALL IN for the month of April. I threw this decision out to the universe (and Twitterverse) because I wanted to challenge myself in order to find out what ALL IN really means. So far, I have to admit, I’m having fun embracing the challenge. It’s causing me to be more productive with my time and more aggressive with my business decisions. Rather than half-a$$ it, I’m acting like I have the business that I dream of TODAY. It’s amazing what a catch-phrase can do for you, huh?

So, I challenge you to answer the question: Are you half-a$$in’ or ALL IN? If you’ve never went ALL IN, consider yourself challenged! Put together a just-out-of-reach action plan and for the rest of the month, act like the world is yours for the taking! Join me this month and leave a comment to let me know how you’re embracing the challenge. I’ll certainly share my adventures with you!

Ciao!
Miss Kemya


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5 Tips To Freshen Up Your Business

In the spirit of my do-over Happy New Year, I have spent the past week reflecting on my business – what works, what doesn’t, what needs some tweaking. As any entrepreneur can tell you, there are always outstanding tasks that can easily take control of your day: last-minute meetings, unexpected phone calls, tech nightmares, places to go, blog posts to schedule, etc.

Unfortunately, many biz owners never actually schedule time to work on their own business, always working on client projects or participating in activities that just don’t fall into the productive category. With this in mind, and having to ‘fess up to my own challenges for the first quarter, I figured I’d share my top 5 tips to freshen up your business and get back on track:

Review your networking activities for the quarter. Where did you go, who did you talk to, how did you benefit? Did you walk away with business cards, flyers, miscellaneous notes, souvenirs, etc. that you stuck in a pile to deal with later? Well, later is here, so deal with it! While you’re at it, organize your networking efforts for the next two quarters, then proceed to …

Organize your contacts. Business cards, sticky notes, napkin scribbles, etc. – did you enter them into a practical CRM tool? If not, schedule 1 hour (or 2 if you’re way behind) and enter all your contacts into your CRM tool of choice. Extra tip: put a comment with each contact – where you met, what you talked about, follow-up needed, etc. – you’ll thank me later. Then schedule those follow-ups.

Revisit your immediate target client list. Who do you want as a client? Make a list, research the company, connect with them via social media, and make a plan of action for actually winning each client. Don’t know your targets? Think about your mission, your experience, and your contacts. Which firms can you think of that may fit your set of criteria and you can get access to a decision maker? Don’t be timid, utilize your network! It’s time for some action!

Update your social media profiles. You keep your profiles updated right? Of course you do. However, you still need to spot check to make sure your Facebook, Twitter, LinkedIn, Blog, SlideShare, Digg, etc. profiles are CONSISTENT and up to date. Post a new bio, profile pic, or update – then brag about it.

Revisit your business objectives. Are you still on track to meet your goals for the year? If not, you have a decision to make: change your actions or change your goals. If you haven’t defined your objectives… well that’s another post for another day. But you can always call me to discuss.

So there you have it, simple methods you can use to get organized on a quarterly basis, just in case you wake up with the “omg my business is a mess” blues.

I know you have an additional tip or 2 to share, so go ahead and leave a comment. I’d love to hear what works for you. It just might work for the rest of us!

Ciao!
Miss Kemya

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